The complete visual identity system of the Seventh Day Adventist Reform Movement Church — reverence, clarity and unity for 127 countries.
Three doors into knowing, applying and preserving the SDARM visual identity around the world.
The 18 complete chapters of the brand system — from essence to governance, with every rule, example and foundation.
Logos, color palette, fonts, icons, templates and patterns — everything ready for use by accredited communication teams.
A simplified manual for leaders and pastors with no training in design — the 6 essential rules in plain language.
The Brand Book is organised in four parts that complete one another — foundation, identity, applications and governance.
Essence, positioning, personality, tone of voice, verbal system and art direction. The conceptual foundation of the brand.
Symbol, logotype, palette, typography, grid, photography, iconography, patterns and textures. The visual elements.
Social media, print materials, signage and video. How the brand shows itself at every point of contact.
Approval flow, exception levels, SLA and the role of the Brand Manager. How we preserve the brand over time.
SDARM is present in 127 countries with more than 42,000 members. This system ensures consistency across 16 scripts.
For approvals, exceptions, questions of application or suggestions to the system.